Our Range Of Sustainable Materials

Our Range Of Sustainable Materials

, by Benjamin Davis, 2 min reading time

We stock a range of sustainable and environmentally friendly watch straps made from a variety of unique and interesting materials. We've gone through and listed these incredible materials below.

We stock a range of sustainable and environmentally friendly watch straps made from a variety of unique and interesting materials. We've gone through and listed these incredible materials below.

Pineapple Fibre

Pineapple fibre, also known as piña or pineapple leaf fibre, is a natural and sustainable material derived from the leaves of the pineapple plant. It is a versatile material that can be used to create various products, including textiles, accessories, and home decor.


One of the main advantages of pineapple fibre is that it is a renewable resource that can be quickly grown and harvested. Unlike traditional synthetic materials, pineapple fibre is biodegradable and does not contribute to pollution or waste. As the pineapple industry produces 40,000 tonnes of waste pineapple leaves per year it’s important that we can utilise the material to help reduce that waste.


Pineapple fibre is also known for its durability and strength. It is naturally resistant to water and UV rays, making it an ideal choice for an all-around watch strap.


In addition to its environmental benefits, pineapple fibre is also known for its softness and comfort. The fibres are naturally smooth and flexible, which makes them comfortable to wear and easy to care for.


Our pineapple fibre straps are made out of 100% pineapple fibre to help reduce industrial waste. They are a vegan, eco-friendly alternative to leather. This natural material creates a stunning, unique finish which feels great on the wrist.


Apple Fibre

Our Apple Fibre watch straps are made using the waste pulp and skins from the apple fruit juice and food processing industries.


Using Apple Fibre Leather products is an efficient, plant-based alternative to leather with a much low environmental impact than traditional leather. What’s more, the material is super soft to the touch and feels comfortable on the first wear with no need to break the straps in.


This new material and the process of turning waste apple fibre into faux leather was invented in Bolzano, Italy.

Recycled Ocean Plastic

Our recycled ocean plastic straps are processed from start to finish in Europe, this magnificent watch strap is made from recycled plastic, salvaged to help protect the ocean.


Extremely durable, the fine weave of our recycled ocean plastic watch straps produces a sophisticated pattern along with a colour-match stitch to the top and bottom.


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