The Best Watch Brands You've Never Heard Of

The Best Watch Brands You've Never Heard Of

, by Benjamin Davis, 3 min reading time

In the grand world of horology, a select few brands seem to hog all the limelight. You'll likely be much too familiar with the likes of Rolex, Omega, and Patek Philippe. However, what if I told you about an entire sub-terrain of watchmaking geniuses who quietly mastermind timepieces of extraordinary calibre? The ones hidden in the shadow of these horological giants. Today, dear reader, we're about to embark on a journey into this captivating underworld of unknown, yet nonetheless magnificent, watch brands. 

Indeed, let's throw the spotlight on these unsung heroes, unearthing the best watch brands you've never heard of. Not only will it widen your horological knowledge, but it may also inspire a new addition to your watch collection. So buckle up and get ready to jump into the rabbit hole of left-field brands you've likely never stumbled upon.

1. Sarpaneva Watches 

Investigate the Finnish watchmaking scene, and you'll stumble upon Sarpaneva Watches. Talk about far-flung and obscure! Imagine, a watch brand from a country better known for its sauna culture, Nokia phones, and reindeers. But don't let the nation's lack of horological prestige fool you. Sarpaneva produces stunning timepieces that combine Scandinavian minimalism with complex mechanical movements. 

2. Ochs und Junior 

If quirkiness mixed with horological sophistication were a watch brand, it would be Ochs und Junior. Buried deep within Switzerland’s watchmaking hinterlands, this firm creates beautifully simple watches that contrast sharply with the ornate pieces typically associated with Swiss watchmaking. You'll find no bling here, just a dedication to understated elegance

3. Hentschel Hamburg 

We move next to Germany, and more specifically, Hamburg—a city known for its busy port and Beatles history. Yet nestled amidst the shipping containers and old school rock vibes, there lies Hentschel Hamburg. This lesser-known brand specialises in nautical watches that may just take your love of watches to uncharted waters

4. Habring²

Finally, but certainly not least, we have Habring². An Austrian brand that may sound more like a formula than a watchmaker. However, those in the know will attest to their serious watchmaking skills. Hidden away amongst the Austrian Alps, they don't churn out hundreds of thousands of watches per year. However, they do produce superbly engineered timepieces that certainly make an impression. 

How do these lesser-known watch brands compare in terms of quality and craftsmanship?

While these brands may not have the same level of recognition as more established names, it doesn't mean that their watches are of inferior quality. In fact, many lesser-known brands pride themselves on their attention to detail and the use of high-quality materials. They often have skilled artisans who handcraft each watch, ensuring that every piece meets their strict standards. 

Another factor to consider when comparing lesser-known watch brands is the level of innovation they bring to the table. Without the constraints of tradition and expectation, these brands often have the freedom to experiment with unique designs and technologies. This can result in watches that are not only well-crafted but also offer innovative features and functions. So, while they may not have the same brand recognition, these lesser-known brands can sometimes offer a refreshing take on watchmaking, pushing the boundaries of what is possible.

It's also worth noting that the price point of watches from lesser-known brands can often be more accessible compared to those from well-known luxury brands. This is because these brands don't have the same marketing and overhead costs, allowing them to offer their watches at a more affordable price. However, it's important to remember that price alone doesn't determine the quality or craftsmanship of a watch. While some lesser-known brands may offer great value for money, others may still command a higher price due to the quality of their materials and the craftsmanship involved. So, it's essential to do thorough research and consider all factors when comparing these brands.


Featured products

Blog posts

  • Tissot PRX Watch Straps

    , by Benjamin Davis Tissot PRX Watch Straps

    Read more 

  • The Craftsmanship Behind Tourbillon Watches

    , by Benjamin Davis The Craftsmanship Behind Tourbillon Watches

    Read more 

  • The Complete Guide to Apple Watch Bands in 2023: Sizing, Styles, and More

    , by Benjamin Davis The Complete Guide to Apple Watch Bands in 2023: Sizing, Styles, and More

    Read more 


Forgot your password?

Don't have an account yet?
Create account