What are the top 10 luxury watch brands?

What are the top 10 luxury watch brands?

, Von Benjamin Davis, 14 min Lesezeit

In the illustrious world of horology – the art and science of crafting timepieces - a handful of brands have etched their names into the walls of time due to their relentless quest for perfection and their innovative spirit. These brands aren't just manufacturers, they are pioneers of craftsmanship and technology, setting the bar high with their exquisite watches. 

The top 10 luxury watch brands are not only defined by their extravagant prices or their premium materials, but also by their rich history, their contribution to watchmaking, their commitment to sustainability and ethical sourcing, and their unrivalled reputation in the world. Whether it's exceptional precision, groundbreaking innovation, or a charming blend of elegance and functionality, these brands are at the forefront of the horological domain. 

The following list seeks to educate and inform on the ten most applauded brands in the world of luxury timepieces, shedding light on the characteristics that set them apart and make them icons within the industry. 

  1. Rolex
  2. Omega
  3. Tag Heuer
  4. Breitling
  5. Patek Philippe
  6. Audemars Piguet
  7. Jaeger-LeCoultre
  8. Cartier
  9. Hublot
  10. Vacheron Constantin

In this article, we dive into the archives of each brand listed, learning what makes them tick, to bring you insights into their unparalleled journey to the top. Together, we'll explore how they adhere to ethical manufacturing methods and contribute to a greener planet, why discerning customers vouch for their designs, and how they continue to push the boundaries in luxury watchmaking.


Representing the epitome of timeless luxury, Rolex is a name instantly recognisable to many across the globe. This Swiss luxury watch brand is revered for its precise timekeeping, exceptional craftsmanship and innovative designs. With origins dating back to 1905, Rolex has antique status in the world of high-end watches, pairing longevity with a legacy of brilliance. 

Taking environmental consciousness into account, Rolex has implemented practices making them pioneers in ethical sourcing. They source their high-quality, 18-karat gold from their own foundry, ensuring strict adherence to ethical mining efforts. Rolex asserts that its operations have minimal environmental impact, encapsulating the brand's commitment to social and environmental responsibility. 

"When it comes to luxury watches, Rolex sets the standard."

Rolex by the Numbers 

Model Average Price (GBP)
Oyster Perpetual £5,400
Submariner £7,700
Day-Date £35,000


Sales of Rolex watches have persistently stayed well above the market average, with annual sales hitting £8.4 billion in 2022. This, in itself, verifies Rolex's unwavering status as a titan of the watch industry. 

Undeniably, Rolex watches are more than mere accessories - they are lifetime investments and symbols of personal accomplishment. So, when we're talking luxury watches, it's impossible to ignore the enduring influence of Rolex.


With a meticulous approach to watch-making and a history that spans over 170 years, Omega remains one of the top luxury watch conglomerates in the world. Located in Switzerland, Omega is renowned for its technological prowess and the quality of its timepieces. 

Omega's commitment to producing robust, precision instruments has been recognised internationally. This is evident in its designation as the official timekeeper for the Olympic Games on numerous occasions since 1932. A recognition of this magnitude testifies to Omega's reliability and excellence in timekeeping. 

Celebrity endorsement also plays a significant role in elevating the brand's position globally. In the realm of Hollywood, Omega watches have made iconic appearances in the James Bond franchise since 1995, which speaks to the brand's universal appeal and prestige. 

However, Omega outshines its competitors not only in terms of quality and precision but also in the realm of sustainability and responsible sourcing. Striving for transparency, Omega maintains a focused effort on ethical mining and sourcing of precious materials used in its watches. 

From iconic design, and unwavering precision, to responsible sourcing, Omega stands as a quintessential embodiment of luxury watch craftsmanship. The brand remains an everlasting symbol of innovation and elegance amongst its high-profile clientele and watch aficionados globally.

Omega by the Numbers 

Model Average Price (GBP)
Seamaster £4,000
Speedmaster £5,000
Constellation £3,500

Sales of Omega watches are well above the market average, with annual sales hitting £700 million in 2022. However, this is down by over £100 million compared to 2021.

Omega watches are more than mere accessories - they are lifetime investments and symbols of personal accomplishment. So, when we're talking luxury watches, it's impossible to ignore them.

Tag Heuer

Pioneering Swiss craftsmanship since 1860, TAG Heuer sits at the pinnacle of precision horology. Excelling in the genre of luxury sports watches and chronographs, they are particularly admired for their avant-garde designs, remarkable durability, and innovative functions. 

The company's top-tier collection includes illustrious models such as the iconic Carrera, the robust and advanced Connected, and the popular Aquaracer range. Each watch exhibits a bold aesthetic, marrying performance with elegance and catering to those who value both versatility and style. 

Tag Heuer by the Numbers 

Model Average Price (GBP)
Carrera £3,000
Connected £2,000
Aquaracer £2,500

Tag Heuer boasted annual sales of £643 million in 2022 up £43 million compared to 2021.


Breitling, a Swiss luxury watch brand, is known for its precision, quality, and functionality. Since its establishment in 1884, it's gained respect for innovation and Swiss craftsmanship. Its watches, notably accurate and durable, are particularly valued in aviation. 

With the motto "Instruments for Professionals," Breitling focuses on crafting practical watches. Recognisable models include the Navitimer, Superocean, and Emergency, which feature a built-in emergency transmitter. The brand continues to meet the strict standards of aviation professionals, providing features like slide rule bezels and readable dials.  

Beyond functionality, Breitling is known for its attractive designs that blend classic and contemporary aesthetics. The watches are made from top-quality materials such as stainless steel, gold, and sometimes, diamonds. 

Concerned about environmental responsibility, Breitling limits its impact without compromising quality. Since 2020, all watch packages are 100% recyclable. Breitling also launched a collaboration with clothing brand Outerknown, featuring a watch line with straps made from recycled nylon waste, highlighting its commitment to sustainability alongside quality. If you're looking for something similar for your watches check out our range of straps made from recycled ocean plastic.

Patek Philippe

Patek Philippe by Numbers 

Patek Philippe, the Swiss luxury watchmaker renowned for exceptional craftsmanship and innovation, is one of the oldest watch manufacturers dating back to 1839. 

Being the last family-owned independent watch manufacturer in Geneva, they uphold a culture of fine attention to detail delivering only high-end timepieces. Their yearly production is less than 60,000 watches, reflecting their mastery of horological precision. 

The brand is known for its extraordinary complications, including a mechanical watch with 33 complications and 1,728 unique parts. This commitment to ground-breaking watch mechanisms reinforces their industry leadership.

In addition to their intricate creations, Patek Philippe is invested in environmental awareness. Their 10-point sustainability charter shows their dedication to responsible business practices such as reducing their carbon footprint, responsible sourcing and conservation. 

Financially, Patek Philippe sets records in the lucrative industry with watches regularly performing well at auctions. In 2019, a Patek Philippe watch sold at auction for over £24.4 million, becoming the world’s most expensive timepiece sold at auction. 

Audemars Piguet

In the exalted realm of fine horology, Audemars Piguet holds a unique position. This Swiss brand's blend of innovative design and traditional craftsmanship carves out a vanguard role amongst luxury watchmakers. As the last remaining Haute Horlogerie manufacturer still in the original founding families' hands, Audemars Piguet continues its journey to raise the bar for the entire industry. 

Audemars Piguet by Numbers 

We delve into the impressive statistics that surround this esteemed company, painting a vivid picture of this luxury watch powerhouse. 

  • Year of establishment: 1875, in the heart of the Swiss Jura Mountains. The company's long-standing tradition of excellence originates from here.
  • Production: Approximately 40,000 timepieces per annum. This relatively low number is indicative of their commitment to quality over quantity.
  • Employment: Over 1,400 individuals worldwide. This includes their factory in Le Brassus, Switzerland, and their boutiques and retailers which are globally spread.
  • Price Range: £7,100 to well over £700,000. The range reflects the blend of everyday models and high-complication masterpieces they offer, respectively.

The iconic Royal Oak, launched in 1972 and designed by Gerald Genta, was the first luxury sports watch made with stainless steel. Its octagonal bezel, tactile "tapisserie" pattern on the dial, and integrated bracelet captured the imagination of watch connoisseurs worldwide and forever changed the course of horological history. 

Equally revered is their devotion to sustainability. Known for their "To Break the Rules, You Must First Master Them" philosophy, Audemars Piguet doesn't merely refer to their horological prowess. The brand is proactive in environmental efforts, partnering with various institutions and organisations, promoting forest conservation, and taking steps towards responsible sourcing, echoing their commitment towards preserving the planet. 

This ethical focus, coupled with a reputation for creating some of the world's finest timepieces, cements Audemars Piguet's place among the top 10 luxury watch brands.


Jaeger-LeCoultre, founded in 1833, is known for its intricate craftsmanship in the luxury watch industry. They have a record of 1,242 different mechanical calibres, including 398 registered patents. 

The Reverso model, debuting in 1931, has a unique reversible case initially designed for polo players to protect the watch face. The Master collection highlights the brand's innovation with features such as tourbillons, dual time zones, moon phases, and perpetual calendars. 

Jaeger-LeCoultre also focuses on sustainability by reducing packaging materials and recycling their wooden boxes. Despite their luxury status, they produce approximately 50,000 watches annually. 

Their commitment to originality—"Invent, do not copy"—makes Jaeger-LeCoultre a brand of sophisticated taste and continuous innovation.


As we delve into the world of exceptional watchmaking, it is impossible to overlook Cartier. With its inception in 1847 by Louis-François Cartier, this French luxury goods conglomerate has left an indelible mark not only on the luxury market but the watch industry too. It commands a significant, unshakeable position amongst the elite watch brands. 

Cartier, famed for its diverse range of sophisticated timepieces, caters to both men and women. Around 35% of its total sales come from watches, equating to approximately £2.5 billion (2022) or 28% of the total group's turnover up 15% on 2021. It is considered one of the most profitable businesses of Richemont. 

Perhaps one of the elements setting Cartier apart is the environmental consciousness it consistently exemplifies. As a member of the Responsible Jewellery Council, Cartier is devoted to ensuring responsible practices throughout the entire process, from sourcing materials to delivering the final product. 

Furthermore, Cartier prides itself on its aftercare services, repeatedly rated top-notch by customers around the globe. Retaining about 75% of customers for after-sales service signifies, among other factors, brand loyalty and trust instilled in customers by Cartier. It is a testament to the impeccable standards of care the brand consistently delivers. 

Cartier's inclination towards innovation has also played an instrumental role in keeping the brand at the pinnacle of success. For instance, the Cartier Tank, created a century ago, remains a cult classic, favoured by the likes of Princess Diana and Jackie Kennedy. An innovative blend of history and modernity, this timepiece mirrors Cartier's ability to remain relevant and revered, a testament to its solid foundations and values.


Founded in Switzerland in 1980, Hublot boasts a relatively short but remarkable history in the world of luxury timepieces. They combine traditional watchmaking with modern design, and are committed to ethical sourcing and environmental considerations. They make over 40,000 high-quality pieces a year. With over 40 years of expertise, Hublot has successfully carved its niche, revealing remarkable growth in revenue over the years. The company globally distributes across 750+ retailers, 80+ boutiques in 66 countries. Hublot is indeed a substantial employer too, providing for roughly 300 Swiss families.

Hublot by the numbers

With a market valuation of over £4 billion, Hublot is a leading brand in the luxury watch sector. 

Year Revenue
2019 £516 million
2020 $359 million

Innovation and Ethics

Sustainability and innovation remain at the heart of Hublot's ethos. The brand's fusion concept, blending craftsmanship with cutting-edge materials such as Magic Gold, has significantly revolutionised the watchmaking process, setting a new standard for the industry. Their focus is not only on the product's quality but also on its ethical background. Hublot is dedicated to ensuring that materials are sourced responsibly, pushing the boundaries of not just timekeeping, but also eco-conscious practices. 


Hublot's influence extends beyond watchmaking, particularly into sports partnered with organisations such as Ford GT, the European Football Championship, and the World Boxing Association.

Vacheron Constantin

As an authority in the watchmaking industry, we dedicate our attention to the venerable brand, Vacheron Constantin. Established in 1755, it stands as the oldest continuously operating watch manufacturer. Over the centuries, the brand has solidified its position at the apex of the luxury watch market. 

When it comes to branding, Vacheron Constantin holds an impressive figure. The brand has a well-established network of 390 retail locations across the globe. With over 1300 employees dedicated to maintaining the high standard of their timepieces, the brand continues its legacy of producing some of the finest timepieces in the world. 

Notable Timepieces 

Undoubtedly, the Vacheron Constantin watch stable is home to some incredible timepieces. The Patrimony, a resplendently elegant watch that exudes style in simplicity is an excellent example. Its ultra-thin make denotes an impressive engineering achievement. Another renowned piece is the Overseas, designed for the outgoing adventurer, embodying versatile adaptability and robustness. 

Vacheron Constantin and Innovation 

Vacheron Constantin is emblematic of innovation in the industry. The brand possesses over 120 patents dating back as early as the late 18th century, emphasizing the brand's commitment to creating unique and functional pieces. Continuous innovation has propelled Vacheron Constantin to design the Reference 57260, considered the most complicated mechanical watch ever made, featuring an unprecedented 57 complications. 

The Ethical Front 

Vacheron Constantin's dedication to making ethical choices and protecting the environment is palpable. The company strongly advocates responsible sourcing for its materials, investing in conflict-free diamonds and recycled gold. Evidencing their commitment to ethical gold, in 2019, the brand presented the first watch made entirely from Fairmined Gold, the Overseas Tourbillon. On the environmental front, the brand is committed to reducing its carbon footprint, implementing measures to save energy, recycle waste, and reduce water consumption across all its production sites.


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